Used across 40+ broadcaster client contexts and as the design foundation for Accedo's Blueprint OTT product line, reducing repeated product and implementation decisions.

Turned a product category page into a guided planning experience using inspiration, calculators, quizzes, tutorials, and brand content.

The team reported a 25% reduction in exploration and validation time while keeping people responsible for quality-critical decisions.

Replaced subjective homepage debate with a shared information architecture, explicit content priorities, and an interactive prototype.

Shipped a multilingual, subscription-supported service with official-source retrieval and release gates designed for high-stakes bureaucracy questions.

Replaced a scattered interview round with one structured handoff from brief to submission, review, and presentation.

Defined a search-led employee service that separated general answers from protected personal information and made the next step clear.

During this period, reported delivery time improved 40%, client satisfaction 25%, team engagement reached a company high, and the business reported 30% year-over-year growth. These are organization-level results, not solo attribution.

Turned athlete and caregiver needs into a simple activity loop with a clear, friendly form of progress feedback.

Within the wider transformation, digital products reached 1M+ monthly active users, online sales increased 30%, and checkout conversion increased 15%. These were program outcomes, not the result of design work alone.

Made permissions, review states, required documents, and handoffs visible so complex banking tasks could be understood before users acted.

Created a repeat-visit content structure built around scheduled unlocks and episode-linked interactions.

Produced a testable first-release definition and a shared product narrative for prototype, pitch, and delivery planning.