Special Olympics APAC: Encouraging Athletes to Stay Active
Industry
Nonprofit, Sports, Health & Wellness
Client
Special Olympics (APAC)
Platforms
Mobile
Date
2016
CASE STUDY BRIEF
Capability
Inclusive design, mobile UX, research synthesis
Leadership level
Director
What I led
Designed Sprout, a mobile activity concept for Special Olympics Asia Pacific that linked approved exercises to the growth of a virtual plant.
Why it matters
Turned athlete and caregiver needs into a simple activity loop with a clear, friendly form of progress feedback.
The design constraint
The experience had to encourage activity between Special Olympics events without becoming a clinical training tool. It also had to remain understandable for athletes with different abilities and useful to the caregivers and coaches supporting them.
The interaction model
I connected approved exercise moments to the growth of a virtual plant. The plant made progress visible through one friendly metaphor and gave athletes a reason to return without adding a dense dashboard.
What was produced
The work resulted in a mobile concept, exercise and activity flows, the plant-growth feedback loop, and accessible interaction patterns. It remained a concept, so I do not claim adoption or health outcomes.
