EXPERIENCE
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving global design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving global design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving global design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
50+
Projects Completed
50+
Projects Completed
50+
Projects Completed
5+
Fortune 500 Companies Helped
5+
Fortune 500 Companies Helped
5+
Fortune 500 Companies Helped
100+
million users reached
100+
million users reached
100+
million users reached
Got a project, a wild idea, or just want to chat about design, UX, or talk about the most underated food dish?
Currently in Spain