SET DIRECTION · BUILD SHARED JUDGMENT · MAKE IT REAL
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I've led design and product teams in North America, Singapore, and now I lead teams in Europe and South America. I'm a hands-on leader that still ships when I am not shipping for end-ups, I have a few side projects I run too.
15+
years across product, design, and delivery
I bring perspective
Across a lot of different industries, products, and operating models.
30+
apps & platforms launched
I build systems
From strategy to shipped software and AI tools.
50+
designers & managers directly led
I grow teams
Helping organizations build judgment instead of dependency.
Selected work spanning 15 years—from this year to 10+ years ago. Image-first, shaped by 15+ years of visitor data. Deeper case studies on request.

Panel
UX Southeast Asia Conference
A 2019 panel at UX Southeast Asia in Singapore on bringing research into everyday decisions and making design a business capability.
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Talk
Wanted Live: Beyond Design Series
A 2020 Wanted Live talk for a large regional UX/UI audience about the shift from senior designer to design leader.
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