An Advent Calendar 2-Screen Experience
Industry
Food Distribution
Client
GSD&M
Platforms
Mobile
Date
April 2016
CASE STUDY BRIEF
Capability
Interaction design, campaign UX, engagement systems
Leadership level
Director
What I led
Designed a two-screen campaign for Sysco and Food Network that connected Chopped: Impossible episodes with timed recipe, ingredient, and sharing content.
Why it matters
Created a repeat-visit content structure built around scheduled unlocks and episode-linked interactions.
The campaign mechanic
The experience connected Chopped: Impossible with a digital advent calendar. Content unlocked over time, giving viewers a clear reason to move from the program into recipes, ingredients, and related material.
What I designed
I designed the two-screen interaction model, unlock sequence, episode-linked content paths, and sharing flow. The structure kept each visit focused instead of exposing the entire campaign at once.
Scope of the evidence
This is a campaign interaction-design case. No engagement or conversion lift is claimed because campaign analytics are not present in the source.
