An Advent Calendar 2-Screen Experience

Sysco wanted to extend its brand beyond distribution by connecting with chefs and home cooks. Together with Food Network, we created an interactive campaign around Chopped: Impossible. Each week, after a new episode aired, viewers unlocked ingredients, recipes, and exclusive tips — like an advent calendar for food lovers.

As the interaction designer, I crafted flows that kept people coming back. The challenge was to sustain engagement across three months, not just at launch. I designed content modules that unlocked gradually, layered in social sharing, and aligned with media and tech teams to ensure the experience performed under heavy spikes of traffic right after episodes aired.

The campaign drove weekly return visits and reinforced Sysco’s role as more than a supplier — as a connector between brands, chefs, and consumers. It taught me how to design for retention, not just acquisition, in content-driven experiences.