
Hey There!
Inside: 15+ years of design leadership, systems thinking, and a few battle scars from shipping global products.
BUILDING DIGITAL EXPERIENCES SINCE 2010
I’ve spent my career making design and product teams into growth engines, not feature factories. Builder at heart, people first.
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Product Strategy
Shaping design as a business multiplier
Product Strategy
Shaping design as a business multiplier
Product Strategy
Shaping design as a business multiplier
Senior Leader
Scaling teams and fostering a culture of impact
Senior Leader
Scaling teams and fostering a culture of impact
Senior Leader
Scaling teams and fostering a culture of impact
Data Driven
Embedding qualitative & quantitative research into decisions
Data Driven
Embedding qualitative & quantitative research into decisions
Data Driven
Embedding qualitative & quantitative research into decisions
Systems Thinker
Building scalable design systems and frameworks
Systems Thinker
Building scalable design systems and frameworks
Systems Thinker
Building scalable design systems and frameworks
Design Partner
Bridging design, product, and engineering to drive outcomes
Design Partner
Bridging design, product, and engineering to drive outcomes
Design Partner
Bridging design, product, and engineering to drive outcomes
Prod Veteran
Launching innovative digital products & services at scale
Prod Veteran
Launching innovative digital products & services at scale
Veteran
Launching innovative digital products & services at scale
I began my career simplifying complex defense software as a U.S. Air Force veteran, ensuring mission-critical tools were more intuitive for government users. From there, I moved into creating digital experiences at GSD&M, designing for brands like Hilton, Petsmart, and Walgreens. Over the years, I’ve led fintech, telecom, and streaming product experiences, shaping customer-first, research-driven design practices at scale. My passion is making technology seamless, empowering teams, and driving business impact through user-centered design.
13
years and counting in Design
Product Strategy
Turning design into a competitive advantage
13
years and counting in Design
Product Strategy
Turning design into a competitive advantage
13
years and counting in Design
Product Strategy
Turning design into a competitive advantage
30+
apps & platforms launched
Experienced in Delivery
Bringing well-designed products to market at scale
30+
apps & platforms launched
Experienced in Delivery
Bringing well-designed products to market at scale
30+
apps & platforms launched
Experienced in Delivery
Bringing well-designed products to market at scale
50+
designers & managers led to date
Team Leadership
Mentoring and scaling world-class design teams
50+
designers & managers led to date
Team Leadership
Mentoring and scaling world-class design teams
50+
designers & managers led to date
Team Leadership
Mentoring and scaling world-class design teams
See full experience
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Head of Product Design (Sr. Director)
Accedo
2021 — Present
Driving design initiatives that power the launch of streaming platforms across sports, media, healthcare, and hospitality—delivering worldwide experiences for some of the biggest streaming companies. I shape key decisions that impact how consumers interact with smart TVs, mobile, AR/VR, and voice interfaces across all major markets.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Lead Product Designer
Palo IT
2016-2018
Led design strategy and execution for banking, telecom, and insurance clients, driving digital transformation through human-centered design solutions.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
Head of Experience Design
StarHub
2018-2021
Transformed customer experiences at one of Singapore’s leading telecoms, scaling design to support a $961.7M product portfolio and leading the redesign of their e-commerce platform. Drove company-wide digital transformation during one of its most challenging periods, ensuring seamless user experiences across all digital touchpoints.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
User Experience Lead
GSD&M
2014-2016
Established UX as a core discipline at a top-tier ad agency, driving user-centered design for Fortune 500 brands across retail, hospitality, and aviation.
50+
Projects Completed
50+
Projects Completed
50+
Projects Completed
10+
Fortune 500 Companies Helped
10+
Fortune 500 Companies Helped
10+
Fortune 500 Companies Helped
1K+
Lessons Learned
1K+
Lessons Learned
1K+
Lessons Learned
FINTECH
ECOMM
STREAMING/MEDIA
HOSPITALITY
Got a project, a wild idea, or just want to chat about design or talk about the most underated food dish?
Currently in Spain